Ariel Soap

On a daily basis, various brands of rival companies compete aggressively for our financial resources by means of marketing. It is an undisputed fact that only those who crossed their T and dotted their I before embarking on the promotional aspects are sure to find the golden ticket "in high yield. In other words, before that a company embarks on a campaign, square pegs must be put in place and not round holes, such as market research, discovered the Achilles heel of your competitors, the mark on the supply , target market and other things should have been discovered.

The core of promoting your products and services in Nigeria is the use of aggressive advertising creative for the target market as it is practiced by telecommunications companies such as MTN, Glo, Zain, Etisalat, and Other companies producing products such as Lux, Pampers, Always, Omo, Sunlight, Ariel, milk Hollanida, Chivite, Chi exotic casera The Coke, Pepsi, Close up, blue tape, noodles Ndoma, Dettol soap etc.

1) The electronic media (TV and Radio)

Over 140 million people live in Nigeria and the fastest proven to extend a hand to your target market is in the electronic media especially television. Government and private owned stations abound, however, coverage of viewers differs from one station to another. Those deemed to have the broadest coverage beyond our shores are Africa Independent Television (AIT), Nigerian Television Authority (NAT). Some have been listed on several cable television (STV, LTV, PPV) with AIT who Daarsat.

Millions of people daily power on their television to watch the news, entertainment shows, sports, political, religious, educational, health and other programs of the Enlightenment, among others. Therefore, what better way to promote your products / services by the use of creative advertising, and if you decide to go the extra mile, celebrities have even arguing. One of my articles "Nigerian celebrities and branding" deals with the resurgence of celebrities supporting different brands on television. There is also a wide range of radio stations in emerging markets such as rhythm, Cool FM, Ray Power, Star FM, Radio Continental, Eko FM, Brilla FM, FM Inspirational, UNILAG FM, FM wazobia, FRCN, Von Ogbc 2, among others.

You can also get information about your products while driving through their mobile phones, fairs boom at home, restaurants, shops, barbs and hairdressing and other mediums.

2) print

Top of the list are from this day, Guardian, Punch, The Sun, Vanguard, the newspaper Nation. Ad spaces are highly contested for. Magazines relating to the interest of the company can also be used (real estate, fashion, wedding, sports, entertainment) and the likes.

3. Other

Other promotional tools include the use of billboards, flyers, sponsorship of corporate events, Internet, e-mail, chat rooms, telemarketing, promotion, and when the products / services quality word of mouth goes around!.

Whatever the quality of your products / services if they are not properly promoted through the right channels can induce a rapid response for the purchase / condescending as well, the company will be fishing in the dark. I advice you to write an article advertising a separate budget that reflects the amount you intend to spend on promoting your products / services, then use the appropriate means for the budget. Currently in Nigeria, the best and most effective way to promote your business is always linked to the underlying media.

So long ... auggiepo@yahoo.com