Hll Marketing Strategy

Introduction

Competitive strategy is to move businesses to attract customers. With stand the pressures of competition and strengthen the market position of an organization. The main goal of competitive strategy is to generate a competitive advantage, increase customer loyalty and competitors to beat.

Five main competitive strategies are:

• Overall strategy of low cost control
• best cost provider strategy
• Broad differentiation strategy
• strategy targeted at low cost
• Focused differentiation strategy

Here, the competitive strategy varies from sector to sector and company to the. Thus, it is not easy to predict one or find a single strategy for the whole sector. When we arrive at the main strategies FMCG sector was hiding behind market strategies, cost and quality strategies. Here in this report you will get information on what type of strategies FMCG giant.

What are HUL and ITC Ltd?

HUL (Hindustan Unilever Ltd)

This company is known as soon as Hindustan Lever Ltd. in India is now the largest company in the FMCG sector with all types of household products available with it. He Home & Personal Care Products, and also food and water purifier available with it. According to Brand Equity, HUL has big step in the list of most trusted brands brands.

16 HUL brands featured in Brand Equity AC Nielson-list of trusted brands than 100 in 2008 to an annual survey. For the year ending March - 2009 Net sales of the company is Rs 20'239, 33 Crore which is 47.99% higher than December 31, 2007 R. 13675.43 Crore fueled mainly by consumer products with DOM estic net profit stood at Rs 2'496, 45 crore.

HUL products are: Annapurna, Ayush; Axis; Breeze; Bru, bonds Brooke Clinic; dove Fair & Lovely, Hamam, Liril, Lux, Ponds pears; Pepsodent; Pureit, Rexona, Rin; sun Surfexcel; vaseline Wheel .

ITC Limited

This company was formerly known as Imperial Tobacco Company of India Ltd. He is currently headed by Yogesh Chander Deveshwar. Company operates mainly in industry such as tobacco, food, hotels, fixed and greeting cards with key products is cigarettes, packaged foods, hotels, and clothing. For the year ending March 2009, the turnover of the company is at Rs 15,388 Crore, which is 10.3% more than previous year Rs. 13947.53 Crore, driven mainly by robust growth of 20% in companies with non-cigarette FMCG net income amounted to Rs 3324 crore.

Analysis of two companies

HUL and ITC are large companies in the FMCG market in India. When comparing the two companies on the basis of their strategies is, their competitive strategies on the market today. When you look at the break this segment for both companies, then we came to know that their various products vary too much on the market.

Now consider a comparative analysis of two companies on certain counts:

HUL

ITC

Hindustan Unilever (HUL) is the first group of pure-play consumer in the country and one of the broadest product portfolio sold through a strong distribution channel. It owns and markets one of the most popular brands in the country through various categories, including soaps, detergents, shampoos, facial creams and tea.

ITC is.